Three posters for the first Plugged In edition side by side, in pink, black and red, with the word plug repeated around a cut-out dancing crowd

Plugged In Brand identity

House in places you don’t expect it.

One poster, three colours

All projects

Plugged In throws free house parties in Barcelona, in places you don’t expect: a bakery, a pizzeria. The concept was there. So was the name. Missing: an image as loud as the music.

Year

2026

Role

Brand identity and templates

Disciplines

Branding & Design · Social

In use

Two editions in April 2026, on posters, stories and merch

A row of Plugged In posters pasted on a concrete wall under a corrugated iron canopy, in red, white and black — The poster sets on the street, mockup

A second poster wall with large block letters and cut-out photos, with a stack of old televisions in front of it — Typography as image, mockup

The brief

A compact brand base plus templates. So Plugged In can talk fast and recognisably around every party. Modern, artsy, outspoken. The client’s moodboard as the starting point.

What we made

A custom wordmark and a round emblem. Red, pink and midnight blue. Cut-out photos in halftone. A poster system that switches colour each edition. Edition one at Barca Bakery and edition two at Mad Radio both ran on it.

Three Instagram stories side by side: a countdown with days left, a now playing card for ACA and an announcement tickets are live — Story templates: countdown, line-up, tickets

A linen tote bag with the round Plugged In emblem in red on a dark red sofa — Tote bag with the emblem, mockup

Someone in a white shirt with the Plugged In emblem on the back, at the bar of a coffee shop — Shirt for the crew, mockup

Deliverables

Logo and emblem · typography · colour palette · icons and halftone portraits · brand book · poster system per edition · templates for posts and stories · end card for video · tote bag, shirt and stickers. The event photos in posters and stories are by Plugged In.

Keep looking

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Should your brand be louder?

Plugged In had an idea and a name. We gave it a face that works on any wall. Do the intake. We’ll see what your brand needs.

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